740 506 1580
coltonbowshier@gmail.com

Colton
Bowshier

currently producing digital content @Nike.

thought process.

1

Evaluation

Does this provide enough value to continue doing?

2

Decision

If yes, move to mapping a new system.

If no, eliminate.

3

Process

Map the new process flow to reduce manual labor and identify tools needed to accomplish.

4

Test & Deploy

Once the new process is built, final checks to ensure automation is performing as planned.

Next.

experience.

10/2022 - Present
Digital Producer - Contract

Led the digital production of 11+ seasonal campaigns, executing seamless digital activations for multi-channel marketing.

  • Collaborate closely with creatives, agencies, brand, and channel stakeholders to:
    • Digest the initial brief.
    • Create a visual RoS in Figma.
    • Lock the deliverables list in Airtable.
    • Develop componentized Figma comps.
    • Manage all reviews, feedback, and approvals.
    • Export and QC final slices for the authoring team.
  • Delivered over 2,000 cut-to-spec assets for Nike socials, app, website, emails, arena signage, and paid media, viewed by millions.

Key Projects:

FA24' Sabrina 2

SU24' Athlete x Lifestyle

SP24' All Star Week

HO23' Soul of Basketball

FA23' Women's World Cup

FA23' Basketball Stadium Signage

SU23' AAPI Heritage Month

SU23' Puerto Rican Day Parade

SU23' N7

SP23' Holistic Fitness

SP23' MLB City Connect

Digital Producer – HO23' Soul of Basketball

‍

Beaverton, OR
06/2021 - 10/2022
Operations Manager
  • Led all technical aspects of client onboarding and ongoing service management.
    ‍
  • Built and managed 25+ Airtable bases, serving as custom, lightweight CRMs. Integrated these with Webflow sites and marketing channels (The Trade Desk, Salesforce, Hubspot, Google, Facebook) using custom Zapier automations.
    ‍
  • Implemented Ninjacat analytics/reporting platform, increasing report efficiency by 30 minutes per report and saving 20 hours per week in manual work.
    ‍
  • Successfully transitioned the agency's marketing platform from Salesforce Marketing Cloud to Hubspot.
    ‍
  • Led a website project that won the 2022 Reed Award for “Overall Best Website.”
    • Remote
    03/2021 - 06/2021
    Web Project Manager
  • Assembled and led a team to handle high volumes of design and development projects.
    ‍
  • Vetted and acquired talent, negotiated contracts, and managed external vendors.
    ‍
  • Initiated and led the transition from WordPress to Webflow, successfully launching over 30 Webflow projects in 2021.
    • Remote
    Chicago, IL
    07/2019 - 03/2021
    Digital Specialist
  • Led strategy and execution of paid advertising campaigns across all major social platforms.
    ‍
  • Directed the creative team in producing, editing, and delivering daily financial education content for customers.
    ‍
  • Designed brand identity assets and 365 advertising assets for social media, web, in-app, and print use.
    • 11/2017 - 07/2019
    Digital Director
  • Managed over $1.5 million in digital ad spend, driving successful political campaigns nationwide.
    ‍
  • Led a multidisciplinary team of content writers, graphic designers, video producers, and media buyers.
    ‍
  • Expanded the team by hiring and onboarding 9 full-time employees.
    • Columbus, OH

    expertise.

    Figma

    Airtable

    Adobe

    Webflow

    Hubspot

    Zapier

    about.

    Hi, I'm Colton! A producer and operations expert currently living in Portland, OR.

    After over a decade of working on campaigns that touch every corner of the digital ecosystem, I've developed keen insight into how to help businesses attack every step of a project — from concept to rollout and beyond — while keeping a firm hand on budgets, timelines and KPIs.

    Let's chat!

    contact
    me:

    send a message:

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